More real estate agents are scheduling open houses on Thursday nights, hoping to attract more attention from home shoppers.
For example, Jerry Feldott of Naperville, Ill.-based Feldott & Associates Ltd. notes, "Executives that are looking for houses are usually extremely busy on the weekends.
It won't replace Sunday [but] our industry has to make some changes because our client base is changing." Given that many people have to work the next morning, experts say Thursday open houses bring out the most serious buyers. Others say evening open houses allow buyers to see homes in a more "romantic" light.
To generate buyer interest, agents holding open houses on weekday evenings are serving food, handing out flyers at public transit stations, and advertising with door hangers.
Source: The Chicago Tribune - Written by Mary Ellen Podmolik 8/29/08
This article is from NYSAR Comminications Central 9/10/08
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